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About Me

Beautifully Whole

Coach. Writer. Designer. Twenty-five years an entrepreneur. Mother of three. My boardroom is a boat.

I started with a market stall, a fold-out table, and an instinct I couldn't explain. Everything since has been me learning to trust it. I was 21. I taught myself to make jewellery, sold it in Portobello, and somewhere in the noise of that market I found the thing I was good at. Anna Lou of London grew from that table. Harrods, Selfridges, Harvey Nichols, Liberty. A concession in Topshop, a flagship on Carnaby Street, stockists as far as Japan. Disney and Hello Kitty put their names next to mine. It took twenty-five years and I loved almost every minute of it. I want to be clear about that, because this is usually the part where the story goes dark. Mine doesn't. The jewellery years were joyful. I built something from nothing and it worked, and I would do it all again. The hard part came later, and it came quietly, the way it often does. A marriage ended. Then came the years I won't spell out in full: the family courts, the long legal grind, the particular ache of being kept from your own children. I did what a lot of us do when the ground gives way. I coped. I kept going. I got very good at looking fine. I painted over the damp. It held for a while. It always does. And then it didn't. So I went the other way. Down instead of over. All the way down, to the root of it, past the coping and the managing and the keeping busy. Soul-deep, not surface. I stopped trying to fix myself and started trying to hear myself, and slowly, the signal came back online. The inner guidance system I'd been talking over for years got quiet enough to listen to. I came home to myself. That is the work I do now. Anna Lou Wellness is where it lives. It's a coaching practice, a magazine, and a community, built on something I call The Signal Method. It's for anyone, women and men, who has done the coping and the managing and quietly wondered whether there's a way to feel whole rather than just functional. I'm a somatic healer & trauma release specialist and I've walked the whole length of this myself ove the last ten years. I still make jewellery. The two brands aren't separate lives, they're one thread. The pieces I design now are made to be worn on the hard days and the good ones, the ones you reach for to remember who you are. I live and work on a houseboat at Taggs Island, on the Thames. There's a heron that visits, tea that goes cold while I write, and water that reminds me daily that nothing is meant to stay still. It's the most myself I've ever been.

<u>How I actually did it</u>**Bold** Everyone assumes I talked my way out. I didn't. I tried. I sat in rooms and explained myself beautifully. I became genuinely excellent at describing my own damage. Dates, order, cause and effect. I could have given a keynote on it. And I still wasn't sleeping. Let me be fair here, because this matters. Talking therapy has a place, and for a great many people it is the thing that saves them. It gave me language. It gave me a witness. Narc Abuse Aid will fund it, because I believe in it. But talking took me to the edge of the thing and left me standing there. What happened to me hadn't been filed away neatly in my mind, waiting to be discussed. It was in my body. In my shoulders, my jaw, my sleep, my startle. And you cannot talk something out of a body. You have to move it out. That's the bit nobody tells you. Understanding what happened to you changes almost nothing. You can hold the whole map in your head and still flinch when a door shuts too hard. The part of me that needed to come back online wasn't listening to my excellent explanations. It doesn't speak in words. So I stopped talking about it and started working with it. Into the body, because that's where all of it had gone. Somatic work. Trauma release. Breath, done properly and daily, not as a nice thing I did when I remembered. Bilateral work. Flash integration. Two years of accredited study while I was still running a brand, because I was not handing my recovery to anyone who couldn't show me their reasoning. I wanted to know why it worked, not just be told it did. And then a daily practice. Not a breakthrough weekend. Not a retreat I could post about. A practice. It is deeply unglamorous I want to be honest about what this looks like, because the pictures always lie. It looks like waking before the boat wakes. Breath before phone, which sounds simple and took me about two years. Standing on the deck in the cold, because the cold tells your body exactly where it is and there's no arguing with it. It looks like lying on a mat in my own front room, tremoring, letting my legs shake out everything my mouth never said. Nobody's filming that. It isn't beautiful. It works. And it looks like saying things out loud when there's nobody there to hear them, which I felt ridiculous about for approximately three weeks and haven't felt ridiculous about since. Mantras aren't magic. I wish they were, it would be quicker. They're repetition. And repetition is how you write over an instruction that somebody else installed in you. I'm safe now. This isn't then. I'm allowed to take up this much room. I am not the story I was told about myself. Say a thing enough times, with your body settled underneath it, and one day you notice you believed it before you finished the sentence. The part nobody photographs There's no before-and-after here. No single morning where I woke up healed and wrote about it. I did this every day for years. I do it every day now. On the good days and the flat days and the days I very much did not want to, because the practice isn't a response to the crisis. The practice is what gives the crisis somewhere to go. That's the whole method, honestly. Not the shaking. Not the breath. The showing up. And this is what growth actually means Post-traumatic growth is real. It's studied, it's measurable, and it does not mean what people think it means. It doesn't mean I'm grateful. It doesn't mean it was worth it, or that everything happens for a reason, or any of the other things people say when they'd quite like you to stop now. It means what you rebuild has something the original never had. I'm steadier than I was before any of it. Harder to talk out of myself. I know within about four seconds when something is wrong, which is inconvenient at parties and has saved me more than once. I didn't get here by explaining myself. I got here by practising, daily, until the signal came back online.

Kirra Kirra means Sparkle Sparkle in Japanese. It is an animated children's show I am developing about mental health for children, the kind of show I would have wanted my daughters to watch when they were small. Where feelings have names. Where the brave thing is to say what is happening. Where the magic is in the truth. The wellness industry talks endlessly about adult recovery and almost never about prevention. That is the gap, and it is a wide one. Children who grow up with the language of their own inner guidance system, emotional honesty and self-knowledge become adults who do not spend their forties reverse-engineering what their childhood never taught them. Kirra Kirra is a bridge across that gap, and it is being built with teachers, parents, clinicians and children themselves rather than at them. Every child arrives with different needs, temperaments and pace, so the work has to keep adapting. That is not a compromise in the design. It is the design. Narc Abuse Aid is the charity I am building alongside it. There is currently no UK-specific organisation supporting people rebuilding after narcissistic abuse with the specific resources they need. General domestic abuse charities are extraordinary, and their remit is necessarily broader. People coming out of coercive control need targeted support: the recognition that what they experienced was real, the language to describe it, and access to the recovery work that genuinely shifts what the body is still carrying. Narc Abuse Aid will fund access to recovery coaching, trauma-informed therapy and somatic work for people who could not otherwise afford it. It is being built in partnership with practitioners, researchers and the people who have lived it, because nobody designs this well alone. Both projects are slow builds. Both are necessary. Both will outlast me, which is the point.

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Frequently Asked

How long has Anna been coaching?

Anna trained as a somatic, trauma-informed coach after a 25-year career building Anna Lou of London. She coaches full-time now alongside the brand.

What credentials does Anna hold?

ICF-accredited coach, CPD-certified, and trained provider of TRE® (Tension and Trauma Releasing Exercises). Additional clinical training in Flash EMDR, IFS parts work, and Brainspotting.

Is Anna available for press or media?

Yes — please use the press page to download the press kit and request interview slots.

Does Anna take on collaborators or partnerships?

Selectively. See the Work With Me page for current openings.

Where is Anna based?

London, UK. The studio and houseboat are at Taggs Island, Hampton. Most coaching is virtual; in-person sessions are at Hampton by arrangement.