Work with Anna
Signal & Build.
Twelve weeks. The inner work and the business, held together.
You are very good at this. That's the thing nobody says out loud.
You're not struggling.
You built something. It works.
People ask you how you did it, and you tell them, and the answer is always some version of I just kept going.
Which is true. And which is also the problem.
Because somewhere along the way, the going became the strategy.
You stopped choosing and started reacting.
Every decision now arrives with a small metallic taste of fear underneath it, and you've been moving fast enough for long enough that you can't remember what it was like to decide anything from anywhere else.
You've read the books. You've done the visioning. You've written the values on a whiteboard. None of it went in, because you cannot install a vision on top of a nervous system that is braced for impact.
So we go underneath it.
What actually happens in twelve weeks
Signal is the work itself.
Twelve weeks, one to one, going down to the root of it.
We find the patterns you've mistaken for personality.
We release what your body has been carrying so long it feels like posture.
We take the beliefs installed in you by people who are no longer in the room, and we take them apart, carefully, one at a time.
And then something odd happens.
Parts of you that have been offline for years switch back on.
Not new parts. Old ones. The instinct you had before anyone taught you to second-guess it.
What felt fixed becomes fluid.
That's not a metaphor. It's the reliable, slightly startling experience of discovering that the thing you thought was your character was actually just a very old response to a situation that ended some time ago.
And then we build
Signal & Build adds a second track, running alongside.
Heart-led business strategy, using the Signal Method.
Not strategy imposed from outside, not somebody's framework you'll abandon before you properly get started.
Strategy that comes from your own signal, once your signal is clear enough to hear.
Here is what that means in practice.
You will make decisions about your business that you can't fully justify on a spreadsheet and that turn out, six months later, to be obviously correct.
You will say no to things you'd previously have said yes to out of sheer momentum.
You will stop building the business you think you should have and start building the one you actually want, which is, inconveniently, usually the one that works.
You leave with your inner guidance system rewired and a direction that came from you.
Not from fear.
Not from what you think you should be doing.
Not from watching someone else's launch and feeling the panic rise.
What you get: Twelve weeks, one to one. Weekly sessions with me.
Voice note support in between, because the thing always surfaces on a Tuesday afternoon and not during your session.
A personalised Signal Method workbook that becomes the practice you keep long after we finish.
Lifetime access to your recordings.
Investment: £3,000.
Who this is for: Founders. Coaches. Practitioners. Leaders. Anyone building something while quietly running on fumes.
Women and men both. ( I have never understood why this work gets sold as though only half the population has a nervous system.)
No prior knowledge required. You don't need to have done any of this before. You don't need to know what somatic means or own a single crystal!
You need to be ready, which you'll know because you're still reading. Who this isn't for
If you want a quick fix, this isn't it. Twelve weeks is not a long time to rebuild the way you make every decision for the rest of your life, but it is long enough to notice you'd rather not.
If you want to be told what to do, I'm not going to do that either.
Frustratingly, the answer has been yours the whole time.
Ready? Book a discovery call for 20 minutes.
We work out whether this is right, and I'll tell you honestly if it isn't. Anna x
What's included
- Everything in Signal: twelve 1:1 sessions, Voxer support, full inner-world audit
- Business strategy sessions interleaved with the inner work — pricing, positioning, capacity, decision-making, team, founder energy
- Drawn from twenty years building Anna Lou of London across Harrods, Selfridges, Liberty, Harvey Nichols
- Voxer access widened to include in-the-moment business questions
Investment
£3,000. Paid in full, or three instalments of £1,000.
Ready when you are.
Book a discovery call →If unsure, book a free fifteen-minute discovery call. Anna will hear what you actually need.
Questions
Frequently Asked
Who is this for?
Founders, coaches, consultants, and leaders building something real. People who are already in motion and want to regulate the inner world that the business is running on.
How is the business strategy delivered?
Interleaved with the inner work. Some sessions are pure somatic. Some are pricing, positioning, capacity, decision-making. Most are a blend — because in practice the two are inseparable.
Do you guarantee revenue outcomes?
No. Anyone who guarantees revenue outcomes from coaching is selling you something. What clients consistently report is clearer decisions, less reactive leadership, and a business that stops costing them their nervous system.
What is the Voxer access like?
Tuesday to Thursday for both inner-world and in-the-moment business questions. Anna built Anna Lou of London across Harrods, Selfridges, Liberty and Harvey Nichols — practical experience is on tap.
Can I expense this as a business investment?
Anna invoices through her UK Ltd company. Many clients put it through their business as a leadership development expense — please check with your own accountant.