The press started in the early 2000s. A piece about someone selling handmade jewellery on Portobello Road. Then the Drapers feature when the brand hit Harrods, Selfridges, and Harvey Nichols simultaneously. Then QVC Japan. Then trade press across two decades.
For most of those years the press was about the brand and the jewellery. The design, the celebrities wearing it, the collaborations. Disney. Hello Kitty. The trunk shows.
More recently the coverage has shifted. The coaching, the houseboat, the pivot. The question is no longer just how did you build it — but what did building it cost you, what did you learn, and who are you now.
Twenty-five years leaves a trail. Here is mine, for the first time, unedited. For press enquiries, please use the contact page.